Bio
John Cornell is a former Asset Based Lender who’s become the go-to Trade Credit Insurance pro—part advisor, part risk-wrangler, and a full-time protector of cash flow. He founded Crescendo Trade Risk in 2015 where he and his firm help companies dodge bad-debt disasters with smart, strategic coverage and the kind of market insight that turns uncertainty into opportunity. John brings a steady hand, sharp judgment, and just enough humor to make credit risk almost fun. Almost.
Born and raised in Green Bay, WI, John now resides in Milwaukee suburb of Grafton, WI with his wife Carrie under the close supervision of their dog, Mya.